YesMail, an email service provider, is releasing a new report today about retailers’ current email marketing efforts and 2016 priorities. In particular, the report finds that email marketers in retail are not doing a good job when it comes to personalization. At first, things don’t look that bad: The survey finds that 90 percent of retailers are personalizing […]
YesMail, an email service provider, is releasing a new report today about retailers’ current email marketing efforts and 2016 priorities. In particular, the report finds that email marketers in retail are not doing a good job when it comes to personalization. At first, things don’t look that bad: The survey finds that 90 percent of retailers are personalizing […]
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