Asked how he hoped Adidas Originals's latest collaborative collection should appear to the eye on first sight, the company's vice president of global design, Nic Galway, said, "Familiar but new." Tonight at Pitti, Yosuke Aizawa's label, White Mountaineering, hit that semiotically entangled brief bang on. The German sportswear brand's iconography--its three stripes and its triangular logo--were disassembled then reapplied by the Japanese designer at unexpected angles across leggings, shorts, and ...
Asked how he hoped Adidas Originals's latest collaborative collection should appear to the eye on first sight, the company's vice president of global design, Nic Galway, said, "Familiar but new." Tonight at Pitti, Yosuke Aizawa's label, White Mountaineering, hit that semiotically entangled brief bang on. The German sportswear brand's iconography--its three stripes and its triangular logo--were disassembled then reapplied by the Japanese designer at unexpected angles across leggings, shorts, and ...
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