Why Did Ctrip Invest In India's Biggest OTA, MakeMyTrip?

Post the investment, Ctrip would have the rights to appoint a director to MakeMyTrip's board of directors. (Read Press Release.) Ctrip's interest in India might be because of the similarities in the travel scenario in both the countries, India and China. MakeMyTrip, for its part, can further strengthen its position in India with the backing of Ctrip's technological expertise. The collaboration of two OTA leaders from the two fastest growing economies in the world does speak of great developments...