Although the ultimate purpose of all fashion advertising is to sell clothes, brands use their seasonal campaigns to do more than purely push product. When done right, an ad can convey the essence of a label's identity, from the type of consumer it's courting to the general vibe each label is looking to project. Each element of the final image is chosen with the goal of creating a succinct visual representation of the brand's message: Casting is only one part of the puzzle, but when used effectiv...
Although the ultimate purpose of all fashion advertising is to sell clothes, brands use their seasonal campaigns to do more than purely push product. When done right, an ad can convey the essence of a label's identity, from the type of consumer it's courting to the general vibe each label is looking to project. Each element of the final image is chosen with the goal of creating a succinct visual representation of the brand's message: Casting is only one part of the puzzle, but when used effectiv...
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