GUEST: Digital user growth in Western markets is slowing down. With smartphone penetration in the US and UK already around 80%, few new people are coming online. Average revenue per user is high in these countries, but this has created an environment of tough competition and led to increasing acquisition costs. Without expansion, merchants face the risk of becoming snakes eating […]
GUEST: Digital user growth in Western markets is slowing down. With smartphone penetration in the US and UK already around 80%, few new people are coming online. Average revenue per user is high in these countries, but this has created an environment of tough competition and led to increasing acquisition costs. Without expansion, merchants face the risk of becoming snakes eating […]
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