What Factors Can Drive Growth For Viacom's Cable Networks?

Viacom's cable networks - which include MTV and Nickelodeon, among others - are of key importance and account for more than 90% of the company's value, according to our estimates. The cable networks have seen steady revenue growth in the past few years, primarily driven by increased pricing and strong performance in international markets. However, viewership in the U.S. has declined in the past few quarters due to competition from digital video platforms such as Netflix and Hulu. The rapid growt...