With little fanfare and an expected smattering of cynicism, it was announced earlier this month that Pharrell Williams would regain full control of both Billionaire Boys Club and ICECREAM. The labels, launched by Williams in 2005 initially as a proposed collaboration with Reebok and eventually as a partner company to NIGO's A Bathing Ape, had undergone seismic and catastrophic shifts in reputation in the intervening 11 years since their inception. Their original owner's return summoned, at best,...
With little fanfare and an expected smattering of cynicism, it was announced earlier this month that Pharrell Williams would regain full control of both Billionaire Boys Club and ICECREAM. The labels, launched by Williams in 2005 initially as a proposed collaboration with Reebok and eventually as a partner company to NIGO's A Bathing Ape, had undergone seismic and catastrophic shifts in reputation in the intervening 11 years since their inception. Their original owner's return summoned, at best,...
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