"Super Bowl advertisers know they will be judged as much as the players and coaches." As the Los Angeles Times points out, the Super Bowl is as important as ever -- not just for the players and coaches on the field and sidelines, but also for the companies shelling out top dollar for ad space. Each of the past two years, CBS and FOX have charged $4.5 million USD for just 30 seconds of air time (that's $150,000 USD per second) on their networks during the big game while ad revenue has skyrocketed...
"Super Bowl advertisers know they will be judged as much as the players and coaches." As the Los Angeles Times points out, the Super Bowl is as important as ever -- not just for the players and coaches on the field and sidelines, but also for the companies shelling out top dollar for ad space. Each of the past two years, CBS and FOX have charged $4.5 million USD for just 30 seconds of air time (that's $150,000 USD per second) on their networks during the big game while ad revenue has skyrocketed...
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