Slam Jam Introduces THE NORTH FACE RED

Thanks to nanamica, Japan has long been home to The North Face's coveted PURPLE LABEL imprint. Now that idea of a premium subdivision is coming to Europe as TNF has teamed up with Italy's Slam Jam to introduce THE NORTH FACE RED. Building on the precedent set by the aforementioned PURPLE LABEL, Spring 2016's debut RED drop emphasizes exclusivity and functionality -- the latter of which has been a strong suit of The North Face since it was established in California as an outdoors specialist back ...