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How Coldplay Inspired A Korean Entrepreneur To Disrupt The Concert Business Thirty-one year old Ethan Jaeseok Lee left a good job as a developer at an online gaming company in South Korea to launch a startup, in a country where being an entrepreneur is not considered a wise career choice – yet. Why’d he do it? It began as an earnest attempt to get his favorite band, Coldplay to add Seoul as a tour stop. Two years on, Jaeseok Lee has raised $10m in Series A funding and is set to disrupt the $26bn concert industry with his site, MyMusicTaste.
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