The Deadpool Viral Marketing Officially Has Gone Too Far

Having already grossed over $325.4 million since it was released just last Friday, Deadpool doesn't really need any help in the marketing department. But, in the same way that a striker inadvertently scores a goal with his backside when he's on a hot streak, 20th Century Fox got a helping hand earlier today when an accident involving two trucks saw thousands of Deadpool comics plastered across a highway. Now, it should be pointed out that no-one died in the incident, which took place just north ...