Startups are Personal: Be Careful with Cheap and Cheerful

In the fourth part of our lessons learned series (which is co-authored by Traklight’s Mike Willee), we tackle a topic near and dear to my heart: cost-cutting measures. Sometimes, they’re necessary, but other times, they’re a mistake, and we made this mistake with Traklight a few times. Cost-cutting is often a necessary step for many fledgling ventures. Budgets are tight, and you’re putting what funding is available toward growing the business. But pinching pennies becomes risky when, in ...