How Lululemon Made Their Brand Iconic: An Interview With SVP Of Brand Programs Eric Petersen

If you love yoga, you have almost assuredly heard of lululemon, or own some of their active wear. A lifestyle brand for athletes and yogis, people across the country swear by lululemon’s clothing and products, becoming brand devotees overnight. The company has done so well, in fact, that despite the incredible influx of active wear companies into the space over the last ten years, lululemon continues to trade at more than $50 a share (jumping 18 percent in January), opening their biggest store...