Just moments after Carolina Panthers’ Cam Newton was sacked in the second half of Super Bowl 50, a short video clip of famed quarterback Dan Marino rushed and blitzed across social media: “You’re blowin’ it bro," Marino said in the repeating loop, as if chiding Newton. The few-second video was snipped from Amazon's #BaldwinBowl advertisement, which was broadcast to […]
Emotion vs. function: How Amazon made its game-changing Super Bowl ad
Venture Beat - 22 Feb 2016 18:34
Just moments after Carolina Panthers’ Cam Newton was sacked in the second half of Super Bowl 50, a short video clip of famed quarterback Dan Marino rushed and blitzed across social media: “You’re blowin’ it bro," Marino said in the repeating loop, as if chiding Newton. The few-second video was snipped from Amazon's #BaldwinBowl advertisement, which was broadcast to […]
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