How Did U.S. Carriers Fare In Terms Of Prepaid Phone Adds In 2015?

Although prepaid subscriber additions are less valuable for carriers compared to postpaid adds, these connections are becoming increasingly important in a saturating wireless market given their lower customer acquisition costs and opportunities for up-selling postpaid services. Here’s how the big-four U.S. wireless carrier’s fared in terms of branded prepaid additions through 2015. Note that the number excludes wholesale connections.