Facebook acquires Masquerade, the face-swapping app

Just days after Snapchat added a face-swapping lens, Facebook has made a similar announcement: it has acquired Masquerade, a popular face-swapping and live filter app that goes by 'MSQRD' in the App Store and Google Play. Masquerade's CEO Eugene Nevgen talked about the acquisition today, saying, "Within Facebook, we're going to be able to reach people at a scale like …