Spring is the perfect time for brands to join their consumers outdoors. The New Heartland consumer segment is 32% more likely to find outdoor activities effective as an advertising element. What is the New Heartland, you ask? Made up of 60% of U.S. consumers, the New Heartland is a powerful cultural segment defined by a shared set of core values: faith (not religion), community and family.
Spring is the perfect time for brands to join their consumers outdoors. The New Heartland consumer segment is 32% more likely to find outdoor activities effective as an advertising element. What is the New Heartland, you ask? Made up of 60% of U.S. consumers, the New Heartland is a powerful cultural segment defined by a shared set of core values: faith (not religion), community and family.
Share this Article
Comment on this Article
Recommended
Please to comment