Hypebeast -
17 Mar 2016 19:59

Gucci parent company Kering has largely eliminated its sports and lifestyle division in recent years (selling footwear label Tretorn in 2015) and now it's offloaded yet another subsidiary: snow-goggle manufacturer Electric. Originally acquired alongside Volcom back in 2011, Electric brought in just $25 million USD in sales last year -- meaning it more than likely failed to turn a profit. Which has analysts wondering: could PUMA be next? Despite the additions of both Rihanna and Kylie Jenner to t...
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