From Bain To Busts: How Michelle Lam, Founder of True&Co. Parlayed Big Data To Bras

Most people wouldn’t think that there are any parallels between algorithms and bra fittings, but entrepreneur Michelle Lam took her “numbers geek” knowledge and applied it to the often confusing exercise of finding bras that fit properly. Formerly the first female investor at Bain Capital, a horrible fitting room incident was the Eureka moment that initiated Michelle to launch True&Co.—the first company to find the best-fitted, most flattering bras for women with an online fit quiz.