It's safe to say concert merch has always been a "thing," but it's undoubtedly been taken to new heights as of late thanks to Kanye West. In teaming up with Wes Lang for the Yeezus tour in 2013 and 2014, 'Ye and company created some of the most elevated, coveted concert merch of all time, even opening pop-up shops in Los Angeles, New York, Chicago and Australia to offer similarly inspired pieces -- almost singlehandedly reigniting interest in Alpha Industries' flight jackets in the process. The ...
It's safe to say concert merch has always been a "thing," but it's undoubtedly been taken to new heights as of late thanks to Kanye West. In teaming up with Wes Lang for the Yeezus tour in 2013 and 2014, 'Ye and company created some of the most elevated, coveted concert merch of all time, even opening pop-up shops in Los Angeles, New York, Chicago and Australia to offer similarly inspired pieces -- almost singlehandedly reigniting interest in Alpha Industries' flight jackets in the process. The ...
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