Kanye West Devotees Invade SoHo NYC for 'The Life of Pablo' Pop-Up Shop

All it took was a quick preview tweet on March 17 to explode the streets of NYC with Kanye West fans and devotees dying to get their hands on the most recent gear for West's latest album The Life of Pablo. Originally only available at the YEEZY Season 3 fashion show, the merch -- consisting of tees, hoodies, hats, beanies, outerwear and more -- being available for the second time exclusively at a pop-up store in downtown SoHo NYC brought out the diehard KW fans. Within the uncountable amount of ...