Before iPhone SE Event, Has Apple Found The Unbeatable Celebrity Endorsement?

Ahead of the iPhone SE launch - a handset that is going to appeal to a much wider base than the geekerati of Silicon Valley - Apple has pulled in another celebrity to remind us all what the iPhone can do. But this is no Kenny Chesney promoting Apple Music or Stevie Wonder showing off the VoiceOver feature. Apple has pulled out the biggest gun it could find.