How San Francisco's Smitten Ice Cream Outgrew Its Wooden Wagon But Not Its Values

In 2009, Robyn Fisher, with an MBA from Stanford University, launched Smitten Ice Cream in a Radio Flyer Wagon she pulled around San Francisco. She made her ice cream to order using a tank of liquid nitrogen. Today, Fisher presides over a half-dozen Smitten Ice Cream shops in the Bay Area and Los Angeles with more than 120 employees and a high-tech machine with four patents. By year-end, she plans to have 10 shops in operation, with more on the drawing board for 2017. It took Fisher four years t...