Is Your Company Giving Video The Love It Deserves?

One of the commonly tracked metrics of website engagement is time on site. Businesses that want potential customers to linger longer on their websites have an easy tool for making that happen — video. It turns out, giving website visitors text to read or photos to look at isn’t enough to keep them fully engaged. But, according to V. Michael Santoro and John S. Rizzo, co-founders of InVidz, LLC and developers of Vaetas, an online video marketing syndication network, adding a video means they�...