You don't have to be an athleisure devotee to get into Lululemon's new project. The brand is, of course, well known for its beloved activewear, but the company's latest undertaking in New York City moves it more into the realm of lifestyle design. The company has opened a "lab concept" store in the NoHo neighborhood, and the space will be dedicated to pieces that uniquely serve the city's commuters and busy workers. This will be Lululemon's second-ever concept store, after a similar installation...
You don't have to be an athleisure devotee to get into Lululemon's new project. The brand is, of course, well known for its beloved activewear, but the company's latest undertaking in New York City moves it more into the realm of lifestyle design. The company has opened a "lab concept" store in the NoHo neighborhood, and the space will be dedicated to pieces that uniquely serve the city's commuters and busy workers. This will be Lululemon's second-ever concept store, after a similar installation...
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