Paul, Andy and Jubal of Primitive Talk About the Changing Retail Landscape

For the past eight years, Primitive has been a mainstays of the Los Angeles skate and street scene. What started as a project by three friends--Paul Rodriguez, Andy Netkin and Jubal Jones--to curate their favorite products in one place, it grew to encompass a full in-house line inspired by its Southern California roots, and distributed around the globe. The shop became one of the most well-known stores in the Valley and must-visit destination for locals and tourists alike looking to get a taste ...