Ahead of the Saturday and Monday releases, Concepts celebrated its newly unveiled collaboration with New Balance at the first of two parties this past Sunday. The "City Rivalry" Pack draws inspiration from MLB's longest running rivalry between the Yankees and the Red Sox, as well as the two cities Concepts calls home, New York and Boston. Serving as a celebratory finale to a project that has taken two years to complete, New York's launch party took place at the swanky W Hotel in Times Square. It...
Ahead of the Saturday and Monday releases, Concepts celebrated its newly unveiled collaboration with New Balance at the first of two parties this past Sunday. The "City Rivalry" Pack draws inspiration from MLB's longest running rivalry between the Yankees and the Red Sox, as well as the two cities Concepts calls home, New York and Boston. Serving as a celebratory finale to a project that has taken two years to complete, New York's launch party took place at the swanky W Hotel in Times Square. It...
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