How Has Altria's Shipment Volume, By Brand, Changed Over The Past 3 Years?

For 2015, Altria was able to increase its total smokable products reported shipment volume by 0.5% versus 2014. This rise was due to a moderation in the industry’s decline rate and retail share gains. The company was able to increase its shipment volume despite a fall in the total industry cigarette volumes by approximately 0.5%. In the Cigar category, Middleton’s reported shipment volume for 2015 increased 4.2%, driven primarily by Black & Mild in the tipped cigars segment.