Can The iPad Pro Revive Apple's iPad Franchise?

Apple‘s iPad business has been struggling, with revenues falling by about 36% over the last three years, underperforming the broader tablet market. However, Apple appears to be tweaking its tablet strategy with the introduction of the iPad Pro lineup – targeting enterprises, creative professionals and power users with tablets that have an increasing focus on productivity, rather than just content consumption. While it’s unlikely that these new devices will drive meaningful volume growth fo...