Marketers Throw Out The Baby Boomers With The Bathwater

At the time that The Beatles? sang "When I?m 64" a couple of generations ago, it suggested that hitting that age meant it?s time to ?scrimp and save?, as the lyrics go. Not so, by a mile, when you look at baby boomers, those born between 1946 and 1964. Today, many boomers are neither old in spirit nor poor. They have enormous economic power and this group is redefining aging.