An Overnight Success: How It Only Took 5000 Experiments To Invent The World's First Moldable Glue

Innovation. Design Thinking. Concept Testing. Identifying new ways to solve problems is a goal of any great marketer. I recently came across an interesting story. A young inventor from Ireland, Jane ní Dhulchaointigh, invented the world's first moldable glue. Think of it like play doh for adults--small strips of light-weight glue, in 10 different colors, that come packaged in little sugar-like packets. You place the glue on any item, and for some time, it is plyable. However, by the next day it...