How Social and Digital Create the New Retail Experience

Perhaps I am aging myself with this small confession, but I might have watched “Pretty Woman” with Richard Gere and Julia Roberts more than once. Remember when Vivien (Roberts) is unleashed on Rodeo Drive with a credit card and carte-blanche spending? The joy and excitement the audience feels with each purchase she makes is why that scene works. It exemplified the American dream of "shop 'til ya drop" not so long ago.