Why Every Person At Your Company Is A Product Person

Similar to most SaaS businesses, our company used to be broken up into two factions: the Business team and the Product team. It remained that way until I had a conversation with Brenda Van Camp, CMO-turned-entrepreneur, who shared her observation that many young companies (especially in Silicon Valley) have a myopic focus on their product but fail to build a larger brand. What this helped me to understand is that perception is a part of the product.