Virtual Reality In The Music Industry Needs To Be A Tool, Not Just An Experience

Last month, I found myself at the Made in NY Media Center in Brooklyn, testing a prototype of content management platform AudioSalad’s VR player for music streaming. The product intrigued me because it seemed to challenge how the real estate for music consumption has shrunken dramatically over the past few decades, from a 12-inch vinyl record to a 375x559-pixel phone screen (or, to be more extreme, an iPod shuffle, with its meager volume of 0.48 cubic inches). Indeed, in contrast to one-of...