YouTube announced a new ad format today that’s all about brevity. In a blog post, Product Manager Zach Lupei said YouTube has been exploring formats that are better-suited for smartphone video watchers. Hence the creation of Bumper ads — video ads that are only six seconds long. The idea of a really short ad isn’t new — the name suggests that the inspiration comes…
YouTube announced a new ad format today that’s all about brevity. In a blog post, Product Manager Zach Lupei said YouTube has been exploring formats that are better-suited for smartphone video watchers. Hence the creation of Bumper ads — video ads that are only six seconds long. The idea of a really short ad isn’t new — the name suggests that the inspiration comes…
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