The Evolution of Swoosh's Zoom Air Category

"Air" technology is synonymous with sneaker culture, and its innovators, Nike. From several innovative iterations of how air is utilized for function and performance, an integral pillar of this technology is the Nike Zoom Air -- a concept that first took the industry in 1995. Originally dubbed "Tensile Air," later to be coined "Zoom Air" after its debut, the technology was developed as an ultra-responsive solution for athletes, offering a lining of cushioning that made the shoe flexible for all ...