This Idaho-Based Eyewear Company Is A Small Business With A Global Reach

Three brothers run Proof Eyewear.  In 2010, they started with $5,000 each, working from a garage-cum-office. Today, they're an Idaho success story selling their glasses in over 20 countries around the world. “You probably don't think of Boise when you think of innovative start ups,” says COO Tanner Dame. But Proof is proud of its Idaho roots.  “We really love our town and where we’re rooted is a big part of it,” says Tanner. Looking to reinvent the eyewear industry, the three Dame br...