adidas Sold Over 400,000 Pairs of NMDs on Its "Launch" Day

The adidas NMD may have made its debut back in December of last year, but the biggest day for the silhouette? That came just a couple of months ago as the silhouette got a more widespread rollout on March 17 following camouflage Primeknit releases in grey and yellow -- both of which flew off shelves and disappeared almost instantly. So just how big of a day was March 17? As detailed by adidas CEO Herbert Hainer in the brand's quarterly earnings report, the Three Stripes sold over 400,000 pairs o...