4 Key Steps to Forge Closer Collaboration Between Brands and Agencies, and Engage Customers

In a recent study by Forbes Insights, “The Age of Brand, Agency & Customer Collaboration: 4 Keys to Success in Translating Marketing Visions Into More Engaged Customers,” sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. (The report is based on a global survey of 255 executives.) As a result, both groups are reengineering their internal organizations and forging new ways of working ...