Last month, the National Basketball Association (NBA) announced that jersey sponsorships would be permitted as part of a three-year pilot program, starting with the 2017-18 season. As of this week, we now know the name of the first brand to appear on an NBA team’s shirt — ticketing platform StubHub will appear on the top […]
StubHub takes on Ticketmaster and becomes the first jersey sponsor in NBA history
Venture Beat - 17 May 2016 18:18
Last month, the National Basketball Association (NBA) announced that jersey sponsorships would be permitted as part of a three-year pilot program, starting with the 2017-18 season. As of this week, we now know the name of the first brand to appear on an NBA team’s shirt — ticketing platform StubHub will appear on the top […]
Share this Article
Recommended