Here's Why PepsiCo Is Increasing Focus On In-house Content Development

Two years after its launch, PepsiCo is now increasing focus on its in-house content development segment called “Creators League”. The company recently opened its own 4,000 square feet state of the art studio in New York which will be used to create branded content allowing artists to work with PepsiCo brands as well as on other independent projects. According to PepsiCo management, the studio is an indicator of the “company’s commitment to innovation and ability to foster deeper connecti...