Hypebeast -
20 May 2016 17:53

Japanese artist Keiichi Matsuda's newest film is a dystopian vision of augmented reality's potential. HYPER-REALITY is a six-minute video filmed from its protagonist's POV, which absolutely bombards the audience with advertisements, stats, notifications, to-do lists, virtual pets and other examples of visual noise. More of a hyper-modernized They Live for the Snapchat generation, Matsuda's film follows a case of stolen or misplaced identity in a future where devices control everything, including...
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