Did Nike Invest Too Much Into LeBron James?

Did Nike bite off more than it can chew with the $1 billion USD deal with LeBron James? Well it might seem so. According to The Street, Foot Locker's latest earnings report showed dismal same-store sales earnings, rising just 2.9 percent compared to estimates for a 4.5 percent increase. A year ago, Foot Locker saw same-store sales gain an impressive 7.8 percent. This drop is likely due to how much space Foot Locker stores give to Nike basketball sneakers. Sales in that category fell by a mid-sin...