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If you're treating mobile as a 'channel,' you're getting it all wrong GUEST: In a March 2016 article, Marketing Land columnist Josh Todd nailed it when he wrote that "we're in the midst of a mobile engagement crisis." To back up this claim, Todd cites eye-opening stats like: 50 percent of users see push notifications as annoying 35 percent of push messages are still blasted to all users […]
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