Photo business: the rise and impending fall of social media 'influencers'

With so-called 'influencers' in the news recently, an anonymous social media executive confesses to Digiday just what contributed to the rise of the phenomenon and the somewhat startling realities of the new ecosystem. While it may come as no surprise to the general public that the 'influencer' ecosystem is going through some turmoil as of late, it is somewhat surprising that it came about in the first place. According to the interview, it took brands until 2014 to realize what most of us sa...