Vetements' Guram Gvasalia Speaks on the Brand's "It" Status

Vetements CEO Guram Gvasalia sat down with fashion critic Suzy Menkes at Vogue British's Vogue Festival to discuss the subversive French design collective's stratospheric rise, his calculated business methods and his plans for the future. The Georgian-born and the left brain to Demna Gvasalia's creative right lobe spoke on how the much-hyped brand created such a cult following through the application of simple economic concepts like supply and demand: "All the business people in the industry are...