adidas Officially Parts Ways With Nostalgia Brand Mitchell & Ness

The Three Stripes has officially said goodbye to its ownership of the nostalgic brand, Mitchell & Ness. Aiming to re-invest the proceeds from selling Mitchell & Ness to direct it towards a "Creating the New" plan, an adidas representative stated that "Nostalgia headwear and apparel is not core to this strategy and the sale of Mitchell & Ness will allow us to reduce complexity and pursue our target consumer more aggressively with our core brands." Mitchell & Ness' new owner is said to be a busine...