Minecraft is a huge deal for a generation of kids, and it is a great way to reach that young, crucial demographic. But marketers are no longer free to use the block-building game however they want to sell unrelated products. Microsoft and developer Mojang, the owners of Minecraft, announced new policies today to cut down […]
Microsoft bans corporations from using Minecraft as a marketing tool
Venture Beat - 31 May 2016 20:05
Minecraft is a huge deal for a generation of kids, and it is a great way to reach that young, crucial demographic. But marketers are no longer free to use the block-building game however they want to sell unrelated products. Microsoft and developer Mojang, the owners of Minecraft, announced new policies today to cut down […]
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