Outdoor Brands Are Turning Their Attention Towards Urban Youth

After decades of catering to their core demographic of middle-aged outdoor sports devotees, outdoor brands have recently turned their attention towards the young, urban consumers. A 2014 market research by WeConnect valued the urban apparel market at $75 billion -- more than enough incentive for brands like The North Face, Columbia, Canada Goose and Penfield to work with streetwear labels, as Business Of Fashion points out in their article "The Outdoor 'Dad Brands' Tapping Urban Youth." North Fa...