Lowe's recent purchase of the Canadian chain Rona is described as a strategic move to improve profits via a new market. Of critical importance in doing so is Rona's participation in a coalition loyalty program, which has been key in fending off Home Depot in the past.
Lowe's recent purchase of the Canadian chain Rona is described as a strategic move to improve profits via a new market. Of critical importance in doing so is Rona's participation in a coalition loyalty program, which has been key in fending off Home Depot in the past.
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